The Turkish youth dislikes celebrating Valentine’s Day. So let’s create an anti-Valentine’s day celebration for them! We used word-play to replace “14 Subat” 14th February in Turkish with “14 Kubat” equivalent: 14th ‘Kebruary’. Kubat is a famous Turkish folk singer and we adopted him as the icon of our anti-Valentine’s Day campaign. In the 7 days post-release, the video received 4.8 million views; 2.7 million on YouTube alone, with almost 13.000 likes and over 1.500 comments. It was shared 85.000 times on Social Media, and 19.000 tweets featured the #14Kubat hashtag. In total, the 14 Kubat campaign reached 13.4 million people.