gncfest '14

Music is one of the most effective ways of reaching young people Music festivals are used by youth brands as an intermediate to amplify this effect even more. However, in young people’s opinion, branded festivals with similar concepts did not differ much from concerts So, we created Turkey interactive festival experience that let young people become a part of the festival and actually had a chance to direct it by using gnçtrkcll app. Their mobile phones were integrated into the festival and they turned into interactive remote controllers