GNCTRKCLL

social media strategy

GNCTRKCLL is one of the leading youth brand that has 7 million members from different socio-economic and cultural background. We created a new social media strategy as a consequence of low engagement rate . Our strategy was humanizing the brand for the youth and creating a brand that not only understand the youth but capable of being one of them. We managed to created a population who mention us to say good morning and share funny stuff.