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The characteristic of Media Markt simply refers being “pleasurable” place for electronics. From this point of view, the communication of 2016 is emphasizing the “Pleasurable Media Markt Experience”. In our creative strategy we used smiling badges for carrying our massage to customers. Our rolling badges travel around and meet customers where they need technological solutions. They take them to Media Markt to experience unbeatable prizes, wide product range, expert service and to smile with pleasure. That’s why we say “Smiling suites to you” as our motto.