TURKCELL

my garden

Turkcell is not only biggest mobile operatör in Turkey but also offers a wide range of innovative products and services. Turkcell established a smart greenhouse by using their M2M network system that connects machines with each other. Farm simulation games are very popular among Turkish. Our strategy was to create a real-life experience, almost every tycoon game apply but with a touch of little real-time action. App allows people to remotely control the plant-care system such as irrigating the plants etc. People received their harvested plants at end of the game. People loved the campaign so much and that contact with the Turkcell call centre to get informed about the second phase of the game.