YAPI KREDI

play card

Yapı Kredi Play Card” is a youth brand encouraging young people to pursue their dreams. Based on the fact that young people get inspired mostly by their parents, we decided to give a customer the chance to realize her father’s dream of playing with Metin, Ali and Feyyaz, legendary Turkish football players from the 80s. We brought Haluk Duranoğlu, a former football player, and the Metin-Ali-Feyyaz trio together. The video of this splendid surprise was viewed 11,000,000 times and mentioned in numerous news while our motto “Why not?” reached countless people including the young people we targeted all along.